CES 2024 is the Consumer Electronics Show, a global event that showcases the latest innovations in technology, including automotive technology. The event took place from January 9 to January 12, 2024, in Las Vegas, Nevada, USA.

Some of the highlights of the event from an automotive technology perspective:

  • Volkswagen integrated the AI-based chatbot ChatGPT into its IDA voice assistant, which allows users to control various functions and get answers to general questions using voice commands.
  • Honda unveiled its ‘Honda 0 Series’, a new electric vehicle lineup that will launch in North America from 2026 onwards, featuring a new emblem and two concept vehicles: Saloon and Space-Hub.
  • Hyundai Mobis presented the Mobion, a hydrogen fuel cell electric vehicle based on the Hyundai Ioniq 5, which can travel up to 800 km on a single charge and has a modular design that can be customized for different purposes.
  • BMW showcased its augmented reality glasses, which can project information and navigation onto the windshield and the driver’s field of vision, enhancing safety and convenience.
  • Harman introduced its Ready Vision QVUE and AR HUD, which are advanced head-up display systems that can display 3D graphics, animations, and alerts on the windshield, creating an immersive and interactive driving experience.
  • VinFast revealed its VF 3, a compact SUV that is the first vehicle to use the NVIDIA DRIVE Orin platform, which enables high-performance computing and AI capabilities for autonomous driving and smart features.
  • Kia announced its Platform Beyond Vehicle Solutions, which is a suite of services and solutions that aim to provide personalized mobility experiences for customers, such as smart charging, vehicle-to-grid, and vehicle-to-everything.
  • Mercedes-Benz and Amazon Music partnered to offer a seamless music streaming experience for drivers and passengers, with features such as voice control, curated playlists, and podcasts.
  • Lamborghini launched its digital driver coach, which is a system that can analyze the driver’s performance and provide real-time feedback and tips to improve their driving skills and enjoyment.
  • Zeekr debuted its 007, a luxury electric sedan that boasts a range of 700 km, a 0-100 km/h time of 3.8 seconds, and a sleek design with gull-wing doors.